What is an Elder Care Strategist?
Can you afford to get it wrong?
$300k
+
Average income sacrificed by caregivers
5.5
years
Typical care duration
6
in 10
Caregivers will have to change work schedules or become unemployed
56
%
Caregivers forced to work less or take time off
27
hours/week
Average family caregiving commitment
$10,646
/m
Median cost of private care room in nursing home
How to Afford/Fund Care
Spend with confidence, plan for the long haul, and tap into resources most people don't know about (or can't access without help).
Critical Decisions
Be ready when things change and decisions can't wait. Placement, next steps, the hard calls nobody wants to make.
Paperwork & Systems
Arrive at care, health, legal, and family meetings confidently. We'll go through the paperwork: POAs, Advance Directives, HIPAA, and more.
Ongoing Care & Dignity
Plan for cognitive decline, evolving care needs, and end-of-life wishes. Preserve dignity and reduce shame.
Safeguarding & Security
Defend against financial abuse and scams. Know who to trust, who to avoid, and what safeguards to put in place.
Family Alignment
Coordinate with an objective expert. Decide who does what, how to care long-distance, and keep the family together.
Hi. I'm Avery.
I got 'The Call' my junior year of college, when life tacked on more class: a crash course in caregiving.
Hospitals and paperwork. Phone calls that led nowhere. Everyone had "answers" but no one had solutions. The hospital wanted to discharge before we were ready. And while the social worker shrugged, the doctors avoided eye contact.
I learned things I never planned to learn: How to get POA signed in a hospital room. How to fight with banks. How to file disability claims and navigate placement. How to sell two properties under impossible deadlines (one with legal issues that took months to clear).
Then I did it again. Years of at home hands-on dementia care: medications, mobility, and mood swings. Through hospice–until the end. Sadness. Anger. Grief.
And again. Untangling another parent's finances after a health crisis. Late payments, IRS notices, fractured credit, and a mortgage at risk. Building a system from chaos, saving a home, stabilizing a pension.
Caring for my family was expensive, in time, money, and life. But it was the right thing to do.
And, it taught me to understand what it's like to be where you are.
When it was all over, I felt I owed it to my family to do something good with the experience and knowledge I'd gained.
So I got licensed, certified, and became the person I wish had been there for me.
That's why SetupCare exists–to help you.
When you're ready, I'm here.
If you're ready to go deeper, we'll do a 2-hour deep-dive for an immediate and practical action plan: what to do now, and what can wait.
When you're ready, I'll design a roadmap tailored to your individual elder care circumstances. I'll go through all the docs and details, so you don't have to. We'll discuss a detailed plan to move forward so that you can breathe with confidence, and be prepared for whatever's next. This is delivered across two 1-hour sessions.
My support doesn't stop after delivering your roadmap. We'll schedule a session whenever there's a big decision, unexpected curveball, or if you just need to talk.
It's important to me that you know exactly what you'll get—and what you'll pay. If your situation doesn't fit the usual path most clients follow, we'll figure it out on our free call, and tailor a solution to you.
GETTING STARTED
Free Phone Consult
$0
It's important that we're a good fit. That's why we'll always start with a free phone call.
Honest Perspective: I'll give you the same advice I'd give my own family.
Strategy Q&A: Your burning questions answered.
Follow-Up Email: I'll send you detailed advice on the next steps.
No Strings Attached: You don't owe me anything. Period.
MOVING FORWARD
Discovery Workshop
$400
A 2-hour intensive to target solutions for your most pressing concerns. We'll build a prioritized plan, and pinpoint non-obvious resources you could use now.
Immediate Action Plan: Solutions for your biggest decisions.
Identify Hidden Resources: See what others might have missed.
Family Cohesion Brainstorm: Strategies and guidance to get others involved and accountable.
Initial How-To Guides: Skip the Googling with practical expertise.
Notes Taken For You: You've got enough to handle, let me worry about notes.
COMPREHENSIVE ROADMAP
Design & Delivery
$800
Comprehensive review and personalized roadmap—detailed steps for what's ahead, crisis or otherwise.
Prioritized Financial Inventory: Understand all immediate spending options.
Key Document Review: Important documents broken down to save you time.
Care Needs Trajectory: My thoughts on what to expect.
Practical Resource Guide: Know what's available for your specific situation.
Benefits Snapshot: See what programs might apply.
1-Hour Delivery Q&A: I'll walk you through my recommendations and ensure your plan is comprehensive.
1-Hour Follow-Up: We'll check in a week later to adjust as needed.
/hour
I remain your ally, with availability and flexibility to meet your needs. Questions, decisions, or meetings? Just say the word.
Support When You Need: Guidance through the unexpected.
Major Decision Review: Get clarity and expertise.
Logistical Troubleshooting: Dealing with banks, funding issues, or red tape? I can help.
Ongoing Referrals: Access my curated network of resources. (I take no kickbacks. Ever.)
Email Support: Usually within 24 hours.
Professional Concierge: Backup for tough conversations.



















